Last June, ahead of the publication of Glowing Face, Heal House held a “Skin Concert” with the participation of all branch directors and beauty influencers.
Heal House Hosts a Successful First Skin Concert
Ahead of the publication of Glowing Face, Heal House held its first Skin Concert with the participation of all branch directors. The event covered topics not fully explored on the YouTube channel pibutenten, along with consultations with beauty influencers, sharing the skin concerns discussed on site.
Three years of YouTube, stories hard to convey through video alone, months of writing by all branch directors, their philosophy and research, and a beauty influencer consultation booth — skin concerns shared on site
This new book is the result of the directors of all Heal House branches (Gangnam, Konkuk University, Pangyo, Suwon, Daegu) bringing together the stories they shared over the past three years on the YouTube channel pibutenten, along with the deeper sincerity they could not fully convey there.
In fact, while trying to fully capture in-depth medical information and treatment philosophy through YouTube, the videos became long; conversely, when shortened, the original sincerity was scattered or sometimes led to misunderstandings, leaving a growing sense of regret.
After considering ways to fill this regret, we arrived at a book. We thought that text in a book could go beyond showing fragmentary before-and-after results of procedures and could step-by-step convey why a procedure is necessary and how to understand your skin.
Despite their busy schedules of clinical practice and research, all branch directors came together. Each filled pages with their own experiences, thoughts, and philosophy toward skin care, and after long effort, the book was completed.
At the concert celebrating the publication of Glowing Face, which embodies the dedication of all branch directors, board-certified dermatologists Jung Min Bae, Hanmi Jung (Head Director, Gangnam Branch), and Rhee Do Young (Head Director, Konkuk University Branch) gave lectures. Topics ranged from the direction the Korean skin care market should take, to an in-depth approach to vitiligo, a challenging condition, and the true meaning of the “small and elegant face” that Heal House aims for. It was not simply a place to introduce specific procedures, but a meaningful time to discuss fundamental questions about how we view the skin.
Furthermore, another space for communication opened below the stage. The directors from all branches sat at separate stations and held a 1:1 consultation booth where they personally listened to and counseled the attending beauty influencers on their skin concerns. If the lectures on stage were a place to discuss professional perspectives on skin, the consultation booth below the stage was a place for solutions through questions and answers.
As many people attended, the conversations continued even after the concert ended. From feedback that troubling skin concerns seemed resolved to stories of having learned a lot, we were grateful that Heal House's message seemed to have been fully conveyed.
The ultimate destination of this book and concert is clear. It is not simply to stop at receiving procedures, but to properly understand your own skin, and to empathize with similar concerns while building a standard of healthy beauty together. Heal House's story, which began on YouTube, continued in print, and now through the warm voices of people, we ask for your continued anticipation.
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